48-Hour Blitz — Content Suite v2
Jordan Sellers Growth Co. | Anchor: The Parable — Jordan's Story | Goal: Growth Hub founding members | Founding: $27 / $97 / $297
Anchor A — Record this first. Everything else repurposes from it.
"I'm going to tell you something I don't say lightly, because I think you need to hear the truth more than you need to hear a polished version of it."
This is your long form. Not a diagnostic. Not a framework. Your story. Going through a divorce. Soul crushing. Not on the other side. Building anyway. That raw truth is the attention grabber that makes everything else land. Send the full parable script to your producer first. While it uploads and processes, execute the rest of this suite.
Core — Founding
$27/mo
Growth Room + Prayer Room + Community
Goes to $37 after window
Accelerator — Founding
$97/mo
Core + Sales Lab + Content Table
Goes to $197 after window
VIP — Founding
$297/mo
Everything + Funnel Room + Workshop + Async access
Goes to $497 after window
Angle:
StoryJordan's hard season
BuildWhat he created from it
ThemAbout the reader
ProofClient results
UrgencyWindow closing
Day 1 — The Story Drops
Record Anchor A first thing. Post everything else as it uploads.
Morning — 6am to 11am
01YouTubeStory
Anchor A — Full long-form (send to producer now)
8am drop
The parable script — Jordan in the divorce, not past it, building anyway. Send to producer first thing. Pin the Growth Hub link in comments the moment it goes live.
YouTube title — Option A (raw, stops the scroll)
I'm going through a divorce. Here's what I built anyway.
YouTube title — Option B (belief flip)
The most dangerous lie in the entrepreneur space (and why I'm done believing it)
Description opener (shows before "more")
My life is hard right now. I'm going through a divorce — not past it, not healed from it. And I still built something. Here's the truth about building when the floor falls out underneath you.
02InstagramStory
Reel — Hook clip (first 60 sec of Anchor A)
9am
Clip the opening. "My life is hard right now." Let it breathe. Quiet underscore only. No competing text overlays. This is your thumb-stopper.
Caption
My life is hard right now.
I'm not sharing that for sympathy.
I'm sharing it because the most dangerous lie in the entrepreneur space is that the people helping you have it all figured out.
I don't.
But I'm still building. And I think that matters more than anything polished I could say.
Full video on YouTube. Link in bio.
#entrepreneur #smallbusiness #faithandbusiness #growthhub #buildanyway
03FacebookStory
Reel cross-post + personal written setup
9:15am
Upload natively to Facebook — not an Instagram share link. Add this copy above the video before posting.
Post copy
I put something on YouTube today I've been sitting on for a while.
It's not a strategy video. It's not a how-to.
It's honest. Maybe more honest than anything I've posted publicly.
I'm going through a divorce right now. Not on the other side of it. And I built something anyway — because I believe the people who should be winning deserve a room to figure it out, even in the middle of a hard season.
Watch it. Then come find me.
[link in comments]
04Text / SMSStory
Morning blast — "I want you to see this"
9:30am
Top 25-30 people. One by one. These people know you — let them feel it.
Hey [name] — I posted something on YouTube today I've never posted before. Real talk, no polish. Thought you specifically should see it. [link]
05InstagramStory
Stories — 3-frame teaser sequence
10am
Text on screen only. Dark background, white text. Feels like a private message.
Frame 1
I posted something today I've never said publicly.
Frame 2
My life is hard right now.
And I built something anyway.
Here's why.
Frame 3
Watch it. Then come find me.
[link sticker: Watch on YouTube]
Midday — 11am to 3pm
06EmailStory
Email #1 — "I posted something honest today"
11am
Not a sales email. An invitation to the video. Growth Hub gets one line. Let the story sell.
Subject line
I posted something honest today.
Email body
Hey [first name],
I'm not going to bury the lead.
My life is hard right now. I'm going through a divorce. Not past it. Not on the other side telling you how it worked out. Right in the middle of it.
And I put a video on YouTube today that tells that story — because I think you need to hear the truth more than you need to hear a polished version of it.
I also built something in the middle of that season. A room for people who are done figuring it out alone.
But first — just go watch the video. Everything I want to say is in there.
[WATCH NOW — link]
Jordan
07LinkedInThem
"The lie I kept telling myself" — belief flip post
12pm
LinkedIn gets depth. Opens with the universal lie. Jordan's story is the proof. Ends on the reader — StoryBrand clean.
The lie most entrepreneurs tell themselves:
"Once things settle down, I'll build it."
I know that lie well. I've been telling it my whole career.
My life is not settled right now. I'm going through a divorce. It's the hardest season I've ever navigated. And I built something anyway.
Not because I had it together.
Because I've watched too many people with real gifts and real ideas wait for a better season that never came.
If you're waiting for the right time to start — it's probably not coming.
But the room is open.
The Growth Hub — a community for entrepreneurs who are serious about building, whatever season they're in. Founding member pricing available now. Starting at $27/month.
Link in comments.
#entrepreneurship #leadership #smallbusiness #growthmindset #faithfirst
08InstagramBuild
Reel — "I built this in the middle of a divorce" (45 sec)
1pm
Clip from Anchor A — the moment you connect the hard season to why you built The Growth Hub. Caption pivots to them at the end.
Caption
I built The Growth Hub in the middle of a divorce.
Not because everything was good.
Because I know what it's like when nothing feels solid and you still have a dream that won't let you go.
I built it for the person who's tired of going it alone.
Founding member window is open — starting at $27/month. Link in bio.
#growthhub #entrepreneur #faithoverfear #buildanyway #smallbusiness
09BlogStory
"What do you build when the floor falls out?"
1:30pm
Written version of Anchor A. Embed YouTube at top. 700-900 words. Publish to site AND as a LinkedIn article.
Headline
What do you build when the floor falls out?
Opening (before YouTube embed)
I'm going to tell you something I don't say lightly, because I think you need to hear the truth more than you need to hear a polished version of it.
My life is hard right now.
I'm going through a divorce. I am in the middle of it — not past it, not healed from it, not standing on the other side telling you how it all worked out. I am in it. And if you've ever been through something that felt like it was pulling the floor out from underneath everything you thought your life was going to be — you know the kind of season I'm describing.
Soul crushing. Confusing. The kind of hard that doesn't let you sleep and follows you into every room.
And I built something anyway.
[EMBED VIDEO HERE]
Closing CTA
I built The Growth Hub for the person who has a dream they can't shake — whether you're just trying to figure out where to start, or you've been grinding for years and can't figure out why it's not working.
You don't have to have it all together to show up.
You just have to show up.
The founding member window is open now. Starting at $27 a month.
Come inside.
[JOIN THE GROWTH HUB — link]
10DMsStory
Instagram DMs — top 20 engaged followers
2pm
Manual. One by one. 20 people who engaged in the last 60 days. Set a 20-minute timer. This is where founding members actually come from.
Hey [name] — I posted something today I've never posted before. Real, honest, not polished. I thought of you specifically when I made it. Would love to know what you think. [link]
Also opened something new this week — a community for entrepreneurs. Wanted you to know before I go wide with it.
Afternoon — 3pm to 7pm
11InstagramBuild
Reel — "What is The Growth Hub?" (90 sec, direct to camera)
3pm
After the emotional anchor, give people somewhere to go. Clear, energetic, direct. Three tiers. Why the founding rate matters.
Caption
You watched the video. You felt something.
Here's what I built from that same place.
The Growth Hub is a membership community for entrepreneurs who are done going it alone.
Three tiers. Starting at $27 a month for founding members.
The founding window is open right now — and this is the only time this price exists.
Link in bio.
#growthhub #entrepreneurship #community #smallbusiness #foundingmember
12FacebookStory
Long written post — "Why I built a room when I couldn't fix my own house"
4pm
Facebook loves long-form personal. This is your deepest share of Day 1. Comment back on every single response — those people are your leads.
Someone's going to read this and think — how can he help anyone build a business when his personal life is falling apart?
It's a fair question.
Here's my honest answer:
Because I've spent 25 years watching brilliant people talk themselves out of their own dreams. Waiting for the perfect season. The perfect circumstances. The perfect, settled, figured-out version of themselves that never actually arrives.
My life is hard right now. I'm going through a divorce. It is one of the most disorienting, soul-crushing things I have ever walked through. And I still believe in the people I work with. I still believe in what I built. I still believe the person reading this right now has something worth building.
So I built a room.
Not a course. Not a program. A room.
Where you can show up exactly where you are — stuck, scared, just starting, running out of steam — and not have to figure it out alone.
The Growth Hub is open now. Founding member pricing starts at $27 a month.
If any part of this resonates — come inside.
Link in comments. I'll be there all day.
I'll see you in the room.
13LinkedInThem
"The needle isn't in the haystack" — signature line post
5pm
Completely about the reader. No divorce mention here — LinkedIn sees you as a professional. Speak to the stuck business owner directly.
The needle isn't in the haystack. It's in the nuance.
Most businesses aren't struggling because they lack effort.
They're struggling because nobody's looked at them clearly enough to find the one thing that's actually wrong.
Wrong message. Wrong audience. No system connecting the two.
That's it. That's almost always it.
The Growth Hub is where you get that clarity — in a room with people who are building the same way you are, with someone who will tell you the truth.
Founding member pricing available now. Starting at $27/month. Link in comments.
#entrepreneurship #growthmindset #marketing #smallbusiness #clarity
14DMsStory
Facebook DMs — top 20 warm connections
5:30pm
People you've actually talked to in the last 90 days. One personal detail per person if you can manage it.
Hey [name] — posted something today I've been sitting on for a while. Honest, personal, not polished. Thought of you when I put it together. [link]
Also opened a community this week for entrepreneurs — thought you should hear about it directly from me before I start promoting it wider. Let me know what you think.
Evening — 7pm to 10pm
15InstagramThem
Story poll — "Which one is you right now?"
7pm
Screenshot results tomorrow morning. Post "most of you said..." to open Day 2. This seeds your Day 2 close.
Which one is you right now?
A: "I've been at this for years and can't figure out why it's not working."
B: "I have an idea I can't shake but I don't know where to start."
[poll sticker — A vs B]
16Text / SMSStory
Evening follow-up — "Did you get a chance to watch?"
7:30pm
Hey [name] — just checking in. Did you get a chance to watch that video I sent earlier? Something came up in the comments I think you'd find interesting.
17FacebookThem
Engagement question — "What's the hardest part of growing right now?"
8pm
No pitch. Just listen. Comment back on every response. These are your warmest Day 2 leads.
Real question — no pitch attached.
What is the hardest part of growing your business right now?
Not looking for perfect answers. Just honest ones.
Drop it in the comments. I'll read every single one.
18InstagramStory
Story — "Real talk before bed"
9pm
No camera. Text on screen. Dark background. Last human touch of Day 1.
I've been thinking about why so many good people with real ideas stay stuck.
Posted something honest about it today.
And opened a room for people who are ready to stop going it alone.
Link in bio if you're curious.
Tomorrow I'll show you what's inside.
Day 2 — The Invitation
Go live in the morning. Convert all day. Close tonight.
Morning — 6am to 11am
19EmailBuild
Email #2 — "Going live this morning"
7am
Subject line
I'm going live this morning. Come hang.
Email body
Hey [first name],
Going live on Instagram this morning at [TIME] to walk you inside The Growth Hub.
If you watched yesterday's video and felt something — this is the next step.
I'll show you the rooms. Tell you who it's really for. Answer whatever you've got.
And if you've already decided — the founding member link is in bio right now. Starting at $27 a month.
See you in a few.
Jordan
20Text / SMSBuild
Text blast — "Going live in 30"
30 min before live
Hey [name] — going live in 30 min to walk through what I built. Come hang if you can. [Instagram link]
21InstagramBuild
Anchor B — Go Live (Instagram + Facebook simultaneously)
Morning
Don't script it. 5 bullets. Energy of live always outperforms polished. This is your biggest moment of the 48 hours.
Live outline — 5 bullets, not a script
1. "If you watched yesterday's video, you know where I'm coming from. If you didn't — here's the 30-second version." [brief story summary]
2. "Here's what I built." — Tour the Hub. Name each room. Show it if you can screen share.
3. "Here's who this is for." — The stuck builder AND the scared-to-start. Say both out loud. Watch the chat.
4. "Here's the founding member window." — $27 Core / $97 Accelerator / $297 VIP. Closes [DATE]. After that, prices go up and stay up.
5. "Here's Day 1 as a member." — First call, community, what it feels like to be in the room.
Close: "Link is in my bio. I'll be in the comments all day. Let's go."
22InstagramBuild
Reel — Best 60-sec clip from live (post within 1 hour)
Post-live
The moment you got most real or most clear on air. Don't overthink it — rawness of a live clip is what converts.
Caption
Pulled this from this morning's live because I think it's the thing most people needed to hear.
You don't have to have it figured out to show up.
You just have to show up.
The Growth Hub is open. Founding member window is live right now — starting at $27/month. Link in bio.
#growthhub #entrepreneur #buildanyway #faithfirst #foundingmember
23DMsStory
DMs to every person who engaged on Day 1
Mid-morning
Every comment, reaction, share, and reply from Day 1 gets a personal DM. Two rounds: once mid-morning, once mid-afternoon.
DM — for people who commented or reacted
Hey [name] — I saw your [comment / reaction] on yesterday's post. It meant a lot. Wanted you to know the room I mentioned is officially open if you want to check it out. [link]
DM — for people who watched but didn't engage
Hey [name] — saw you caught the video yesterday. Just wanted to follow up — the Growth Hub is open now if any of it resonated. Happy to answer any questions before the founding window closes.
Midday — 11am to 3pm
24InstagramThem
Story — Poll results + "most of you said..."
11am
Most of you said [A / B].
That is exactly who I built this for.
That is exactly why the founding member window matters.
[link sticker: Come inside — from $27/month]
25FacebookBuild
Post-live recap + reel cross-post
12pm
We just had the best conversation on live this morning.
Walked through everything inside The Growth Hub — all three tiers, who it's for, what the founding member window means.
If you missed it, the clip is below.
The room is open. Founding member pricing starts at $27/month and closes [DATE]. After that it goes up and doesn't come back.
Link in comments.
26LinkedInProof
Testimonial post — Justin Brashear or Joseph Politz
12:30pm
Real name. Real result. Setup the testimonial, let it land, close with Growth Hub as where this clarity happens.
[Client name] came to me [brief context — their situation].
After working together: [specific result — in their words or yours].
This is what happens when you stop guessing and start diagnosing.
The Growth Hub is where that kind of clarity lives — for entrepreneurs who are serious about figuring it out.
Founding member window is open now. Starting at $27/month. Link in comments.
27EmailBuild
Email #3 — "Here's what founding members actually get"
1pm
Subject line
Here's what founding members actually get.
Email body
Hey [first name],
If you watched yesterday's video and you're still thinking about it — here's exactly what you'd be walking into.
CORE — $27/month (founding rate, goes to $37)
The Growth Room. The Prayer Room. Community. This is where you stop going it alone.
ACCELERATOR — $97/month (founding rate, goes to $197)
Everything in Core, plus The Sales Lab and The Content Table. Real feedback on your actual work from me and the community.
VIP — $297/month (founding rate, goes to $497)
Everything above, plus The Funnel Room, The Workshop, and async access to me directly. This is where I open Canva and work on your business with you. Live.
All founding member rates lock in forever as long as you stay active.
After this window closes, prices go up and don't come back.
[JOIN AS A FOUNDING MEMBER — link]
Reply to this email with any questions. I'll answer personally.
Jordan
Afternoon — 3pm to 6pm
28InstagramProof
Reel — Client parable clip (Brooke Miller or Lake Area Adventures)
3pm
Real client. Real result. Day 2's proof moment. Record fresh or pull from producer content. End with Growth Hub as where this work happens.
Caption
She wasn't failing. She was misdiagnosed.
[2-3 sentences on the client situation and what shifted]
This is the work I do inside The Growth Hub.
Founding window closes [DATE]. Starting at $27/month. Link in bio.
#growthhub #clientresults #smallbusiness #entrepreneur #diagnosis
29InstagramUrgency
Story — Price reveal with link sticker
4pm
Frame 1:
Founding member pricing — what it costs to get in the room right now.
Frame 2:
Core — $27/month
Accelerator — $97/month
VIP — $297/month
After [DATE], these prices go up. Forever.
Frame 3:
[link sticker: Join as a founding member]
Window closes [DATE].
30Text / SMSUrgency
Afternoon text — "Window is open right now"
4:30pm
Hey [name] — just wanted to make sure you saw this. The founding member window for The Growth Hub is open right now — starts at $27/month. Closes [DATE]. Here's the link: [link]
31LinkedInThem
"This is what I believe about growth" — faith-forward values post
5pm
Most personal LinkedIn post of the blitz. Faith-forward. About the reader, not Jordan. Growth Hub mentioned once at the close.
I believe the people who should be winning aren't winning.
Not because they're not talented. Not because they're not working hard.
Because nobody ever sat down with them and told them the truth about what's actually in the way.
I've spent 25 years in sales and marketing watching brilliant people with real gifts stay stuck — not from lack of effort, but from lack of clarity. From isolation. From trying to figure it out alone in a world that profits from keeping them confused.
I built something about that.
It's called The Growth Hub. And at its core it's a room where you don't have to go it alone anymore.
That's what I believe. That's why I built it.
If it's for you, link in comments.
#entrepreneurship #faithfirst #leadership #growthmindset #community
Evening close — 6pm to midnight
32InstagramUrgency
Reel — "Founding window closes tonight" (45 sec, direct to camera)
6pm
No fluff. Urgency without desperation. Look at the camera. Mean it.
Script
[Direct to camera]
The founding member window for The Growth Hub closes tonight.
$27 a month for Core. $97 for Accelerator. $297 for VIP.
After tonight, it goes up. And it doesn't come back.
I've been as honest with you as I know how to be this week. I told you what my life actually looks like right now. And I told you what I built anyway.
If you've been thinking about it — stop thinking.
Come in.
Link is in my bio.
Caption
Founding window closes tonight.
I've been as real with you as I know how to be this week.
Now I'm just asking.
Come in. $27/month. Link in bio.
#growthhub #lastcall #foundingmember #entrepreneur #buildanyway
33FacebookUrgency
Final Facebook post — "Last call"
7pm
Last call.
The founding member rate for The Growth Hub closes tonight.
I shared something this week I've never shared publicly. Told you the truth about where I am. And told you what I built anyway.
If any part of that landed — this is the moment.
$27/month for Core. $97 for Accelerator. $297 for VIP.
After tonight, it goes up. That's it.
Link in comments. See you in the room.
34Text / SMSUrgency
Final text — "Closing tonight"
7pm
Hey [name] — just a heads up, the founding member rate closes tonight. Didn't want you to miss it if you were thinking about it. [link]
35EmailUrgency
Email #4 — "Closing at midnight" (shortest email of the four)
8pm
Subject line
Closing at midnight.
Email body
Hey [first name],
Last call.
The founding member window closes at midnight tonight.
I've been as honest with you as I know how to be this week. Told you what my life actually looks like right now. And told you what I built anyway.
Now I'm just asking one more time.
[JOIN THE GROWTH HUB — link]
$27 a month. A room full of people who won't let you quit.
See you inside.
Jordan
36InstagramBuild
Story — "Thank you" after the window closes
After midnight
Warm. Grateful. Keeps non-buyers close for the next window. Short and human.
To everyone who joined this week — thank you. From the bottom of it.
To everyone who didn't — I'll open this again. Stay close.
The room is alive. Let's go build something.
#growthhub
