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The 10 Step Launch Plan | The Growth Hub
Jordan Sellers Growth Co. โ€” The Growth Hub
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Every new member receives this plan

The 10 Step
Launch Plan

Ten real steps. Real outcomes. Personally designed by Jordan Sellers from 25+ years in sales, 15+ years behind the camera, and over 100 brands built. Complete each one, get celebrated by the community when you do.

10
Challenges
Days
Not months
Real
Outcomes & proof
Built
By Jordan Sellers
The Premise

This isn't a course. This isn't a PDF you download and forget about. This isn't another framework stacked on a framework.

It's 10 deadline-driven challenges that take you from "I think I might be a coach, consultant, or service provider" to "I am one. Here's the proof."

Each one is a compressed coaching session from someone who's actually done it. Each one ends with real outcomes you can point to.

I'm handing you the exact things I'd tell you if you were paying me $1,197 a month. The challenge is actually doing them.

The plan.

Click any step to expand Take them in order or don't
Why This Matters

Most entrepreneurs are stuck because they're trying to look like they have it all together before they've actually done the work.

You don't need another logo. You don't need another website revision. You need five real people who've experienced what you do and are willing to talk about it.

Five reviews beats five funnels. Five testimonials beats five Canva posts. Five before-and-afters beats five months of planning.

The Checklist
Step 1
Choose Your Focus

Pick the ONE product, service, or offer you want to grow. Don't try to prove five different things at once. Prove one thing five times.

Step 2
Find Five Real People

Start with your network: friends, old clients, coworkers, church connections. If you're new, offer your first spots at a discount.

My breakdown: 1 free, 2 half-off, 2 full-price.

Step 3
Serve Like It's Full Price

Overdeliver. Take photos. Record videos. Document the process. Every service is a marketing asset if you capture it right.

Step 4
Collect Five Pieces of Proof
  • 1 written review
  • 1 video testimonial (30 seconds is plenty)
  • 1 photo or before-and-after
My script: "Hey! Positive reviews are the backbone of any business. It would mean the world if you'd leave me a Google and Facebook review, plus a 30-second selfie video telling someone what it was like working with me."
Step 5
Turn Proof Into Content

Use what you gathered to create at least FIVE social posts or short videos. Share the story. Share the transformation. Share the quote.

Mindsets to Overcome
"I'm not ready."
You're not going to feel ready. Readiness comes from doing, not thinking.
"I don't want to feel like I'm selling."
You're not selling. You're serving. If you believe in what you do, telling people about it is generosity, not pressure.
To Complete
  • A summary of your offer and who you served
  • Screenshots or links to 5 reviews
  • Links to 5 posts you published about your work
  • One paragraph on what you learned
Prize: A 1-on-1 call with Jordan + special Growth Hub merch
What You'll Gain

Real proof, real clients, and real momentum. The kind most entrepreneurs chase for months. This isn't the finish line. This is your first lap.

Why This Matters

You've been asked "what do you do?" a thousand times. And a thousand times you've watched their eyes glaze over as you trail off.

Most people don't have a business problem. They have a messaging problem. Their work is great. Their offer is solid. They just can't describe it in a way that makes someone lean in.

If a caveman can't get it in five seconds, it's not ready.

The Checklist
Step 1
Identify The ONE Person

"My person is ______ who is trying to ______."

Example: "A first-year real estate agent trying to land their first 3 listings."

Step 2
Identify The ONE Problem

The real one. Not the surface one.

Surface: "I need better marketing." Real: "I feel invisible and nobody's responding."

Step 3
Identify The ONE Outcome

Skip the vague transformation. Get specific.

Weak: "Help them grow." Strong: "Book their first 5 paying clients in 60 days."

Step 4
Build Your One-Sentence Message

Formula: "I help [PERSON] [OUTCOME], so they can [BIGGER OUTCOME]."

If it feels too simple, that's the right feeling. Simple wins.
Step 5
Test It On 5 Real People

Read it to 5 strangers. Ask: "What do you think I do?"

If they get it right, it works. If they don't, rewrite and test again.

Mindsets to Overcome
"My work is too complex to explain in one sentence."
If you can't explain it simply, you don't understand it well enough yet. The deepest work is usually the clearest.
"I serve many types of people. I can't pick one."
Picking one for your message doesn't turn others away. It means speaking directly to the one you want the most of.
To Complete
  • Your final one-sentence message
  • Responses from 5 real people you tested it on
  • What you changed between version 1 and final
  • One sentence on how it feels to finally land
What You'll Gain

A message that converts on every platform, every conversation, every page. You'll stop rambling. You'll start landing.

Why This Matters

Your face is on camera. Your audio is echoing. Your lighting is making you look like a hostage in your own living room. And every time you go to record, you hesitate.

Here's the truth from 15 years behind the camera: you don't need a studio. You don't need $3,000 of gear. You need 5 specific adjustments.

The Checklist
Step 1
Light Yourself, Not Your Background
  • Face the window, don't sit with it behind you
  • Use soft, even light (a lamp with a shade works great)
  • Avoid overhead lighting that creates shadows
The rule: bright room, brighter face.
Step 2
Kill The Echo

Echo is the #1 reason people scroll away. Choose smaller rooms with furniture, curtains, rugs.

Principle: hard surfaces bounce sound. Soft surfaces absorb it.
Step 3
Fix Your Audio

With a mic: clip to shirt, hide wire, no fabric rub.

No mic: get 2-3 feet from phone, use voice isolation, talk toward it.

10/10 video with 5/10 audio is still a 2/10 experience. Audio is the priority.
Step 4
Frame Like A Pro
  • Eye level or slightly above
  • No "up the nose" angles
  • Head in upper third of frame
  • One arm's length from phone
Step 5
Intentional Background

You don't need a studio. You need clean.

Remove clutter. Add one or two depth objects. Avoid busy or reflective backgrounds.

To Complete
  • A 30-60 second "before" clip from an old video
  • A 30-60 second "after" clip using what you learned
  • A photo of your updated filming setup
  • The one change that made the biggest difference
What You'll Gain

Videos that look cleaner, sound clearer, and feel more professional without buying new gear. And the confidence to actually hit record.

Why This Matters

Before you learn marketing. Before you learn messaging. Before you learn content. You have to learn to show up.

Your biggest enemy right now isn't a lack of followers. It isn't your niche. It isn't "not knowing where to start." It's fear. Fear of judgment. Fear of being seen. Fear of being compared.

The Checklist
Step 1
Identify Your Fear
  • Fear of judgment
  • Fear of not being good enough
  • Fear of messing up
  • Fear of being seen

Once you can say it out loud, you can beat it.

Step 2
Record A No-Pressure Clip

5-10 seconds saying your name or what you do. No audience. No pressure. Just your first rep.

This is the moment your brain switches from avoidance to action.

Step 3
Choose Your First Small Win

Confidence stacks from tiny wins. Pick one: filming spot, topic, 3 bullet points, tomorrow's time.

One small step beats 100 big excuses.
Step 4
Write Your Permission Slip

Write this on paper:

"I do not need to be perfect to show up."

Put it where you film.

Step 5
Make Your First Low-Pressure Post

Pick something simple, safe, beginner-friendly. Post it privately in the Hub or publicly if you're feeling bold.

Mindsets to Overcome
"My market is saturated."
Your algorithm is showing you people who already succeeded in your lane. That's proof you're in a working space.
"No one is going to watch."
If you believe in what you offer, you don't need an audience to start. People aren't looking for influencers. They're looking for you.
To Complete
  • Your first recorded clip
  • Your fear named out loud
  • Photo of your permission slip
  • Your first post (private or public)
  • What showed up on the other side of doing it
What You'll Gain

The single most important skill in business: the ability to show up, even when it's scary. Everything else is a technique. This is the foundation.

Why This Matters

Your website is either making you money or costing you money. Most entrepreneurs' sites are quietly bleeding conversions they never knew were possible.

Someone lands. They scroll for 5 seconds. They don't know what you do, what to do next, and they leave. They weren't a bad lead. Your site lost them.

The Checklist
Step 1
Fix The Header

Someone should know in 5 seconds: what you offer, how it makes their life better, what to do next.

My rule: If a caveman can't grunt his way through it, it needs to be simpler.
Step 2
Agitate The Problem

Right below the header, name the pain your buyer is feeling. In their words, not yours.

If they feel seen in 15 seconds, they scroll. If not, they bounce.

Step 3
Make Your Process Simple

3 steps. Not 7. Not 12.

Example: "Book a call. Build the plan. Start growing."

Each step labeled with a verb, not a noun.

Step 4
Add Real Social Proof

Named testimonials. Photos. Specific outcomes.

Replace "great company!" with "Jordan helped us increase booked calls 38% in 6 weeks."

Step 5
Fix Your CTAs
  • Primary CTA in header
  • Same CTA mid-page
  • Same CTA at bottom
  • Secondary "not ready" option
Mindsets to Overcome
"I need a whole new website."
Probably not. You need 5 fixes, not a redesign. A full rebuild is usually procrastination dressed up as progress.
"My site is fine. The issue is traffic."
Maybe. But if your site converts at 1%, doubling traffic just doubles your bounce rate. Fix the site first.
To Complete
  • A before-screenshot of your homepage
  • List of the 5 things you changed
  • After-screenshots of each change
  • The one change that felt like the biggest unlock
What You'll Gain

A site that actually converts. This is what $500/hour consultants do. You're doing it yourself in a week.

Why This Matters

Most businesses have a great top of the funnel (content, traffic) and a decent bottom (offer, checkout). But the middle is a mess โ€” and the middle is where the money lives.

Your buyer has to take a journey: from "who is this?" to "I trust this person" to "I'm paying this person" to "I'm telling everyone."

The Checklist
Stage 1
Discovery

Top 3 ways new people find you: social, referrals, search, events, ads.

You don't need to be everywhere. You need to be good at one or two places.
Stage 2
Trust

Rate these 1-5: testimonials, case studies, bio, expert content, logos, video presence.

Any 1s or 2s? That's a gap to fix.

Stage 3
Consideration

This is where most journeys die. Is there a clear "here's what you get, here's the price, here's what happens next" on your site? If not, add one. Today.

Stage 4
Decision

Walk through your checkout on your phone.

How many clicks? Form fields? Errors? Every extra step costs you conversions.

Stage 5
Retention

Most businesses stop at "sold." Real money is in follow-ups, onboarding, 30-day check-ins, referral asks.

Pick one retention touchpoint you're NOT doing. Add it this week.

Mindsets to Overcome
"I need more traffic."
Probably not. You need a better middle. Fix the journey, then the traffic you already have starts converting.
To Complete
  • Your journey map (hand-drawn or digital)
  • Top 3 gaps you identified
  • The one gap you fixed this week
  • What you expect to change because of it
What You'll Gain

An understanding of your business most owners never have. You'll stop guessing about where the leaks are and start seeing them.

Why This Matters

The fastest way to lose a sale isn't a bad product. It's a confusing offer.

Three packages with overlapping features. "Starting at..." pricing with no real number. Add-ons and upsells. Buyers can't figure out what to actually buy. So they leave.

A clear offer sells itself. A confusing offer even at a discount dies on the page.

The Checklist
Step 1
Pick The ONE Offer

The one you want more of right now, have the most proof for, and can deliver confidently.

You can have others. This one gets unmissable for 30 days.

Step 2
Write The One-Sentence Statement

Formula: "I help [PERSON] [OUTCOME] in [TIMEFRAME] for [PRICE]."

If you can't fill that in without hedging, your offer isn't ready.

Step 3
Package 3-5 Clean Deliverables

No more than 5. Every extra thing makes the offer LESS clear.

My rule: If the buyer has to scroll to see everything, you have too much.
Step 4
Publish The Price

No more "starting at..." No more "contact for pricing."

  • Round numbers ($1,500, not $1,497)
  • No fake scarcity
  • Publish. The. Number.
Step 5
Build The Yes Page

One page. One offer. Clear sections: who it's for, what you get, price, what happens when you buy, FAQ, testimonials, one big button.

Mindsets to Overcome
"If I simplify, I'll lose sales."
You won't. Confusion kills sales. Clarity multiplies them.
"My pricing depends on the client."
Fine. Publish a starting point. "Starting at $2,500" beats "contact for pricing" every day of the week.
To Complete
  • Your one-sentence offer statement
  • 3-5 deliverables included
  • Your published price
  • Screenshot of your yes page
  • One specific thing you removed to simplify
What You'll Gain

An offer that sells itself. Fewer "think about it" responses. Shorter sales calls. And the confidence of knowing exactly what you're selling.

Why This Matters

Most entrepreneurs treat sales like an event. They post. They wait. They hope someone books a call.

Sales isn't an event. Sales is a daily discipline.

I learned this selling candles at 14 and lawn mowers at 16. The people who outsold me weren't smarter. They had more conversations. Until I did too. Then I outsold everyone.

The Checklist
Step 1
Build Your List of 50
  • 10 past clients (6+ months quiet)
  • 10 ghosted leads
  • 10 referral partners
  • 10 current network
  • 10 people you admire
Step 2
Use The 3-Part Framework

Reconnect: acknowledge them, not your offer.

Add value: share something specific or ask about them.

Open door: invite response without pressure.

My rule: never lead with your offer. Lead with them.
Step 3
Track Your 5 Daily

Name, channel, date sent, response, follow-up date.

Silent data is still data.

Step 4
Respond Within 24 Hours

This is where 90% of entrepreneurs blow it.

Someone responds, 4 days go by. The sale is in the 24-hour response.

Step 5
Review The Data At Day 10

Responses. Conversations. Sales. What worked best.

This is now your repeatable monthly system.

Mindsets to Overcome
"I hate sales. I don't want to be that person."
You already ARE that person. You sell every time you post. Call it service โ€” because that's what it is when you believe in what you offer.
"I don't want to bother people."
You're not bothering anyone with care. You're bothering them with copy-paste spam. Personalized outreach is a gift.
To Complete
  • Your list of 50 (names blurred fine)
  • Tracking doc with 10 days of outreach
  • Total responses, conversations, results
  • The message that worked best
  • Your monthly rhythm plan
What You'll Gain

A daily sales muscle almost no one has. A system you can repeat anytime you need revenue. And a totally different relationship with sales.

Why This Matters

Most entrepreneurs swing between posting daily for 2 weeks and disappearing for 3 months, or "strategizing" for months and never posting.

The people who win don't post the most. They post consistently long enough for trust to build.

Consistency beats virality. Every single time.

The Checklist
Step 1
Lock 3 Content Pillars
  • Authority: what you know and teach
  • Relatability: your story, wins, struggles
  • Conversion: CTAs, offers, testimonials

Three is enough. More is noise.

Step 2
Pick 2 Platforms

Where your ideal client actually spends time. Where you're naturally better. Where you have some traction.

Master 2. Ignore the rest for now.

Step 3
Stockpile 30 Ideas

10 authority, 10 relatability, 10 conversion.

Keep them in a doc. Never stare at a blank screen again.

My rule: the blank page is the enemy. Never let it win.
Step 4
Schedule 2 Posting Days

Same days every week. On your calendar.

Your audience starts expecting you. You stop asking "should I post today?"

Step 5
Ship 4 Posts In 2 Weeks

Two per week. Four total.

Done and shipped beats polished and unpublished every time.

Mindsets to Overcome
"I don't know what to say."
The things you say in client conversations? Those ARE the posts.
"No one is seeing my content anyway."
Someone is. And if 3 of your 50 followers become clients, that's a business.
To Complete
  • Your 3 content pillars written out
  • Your 2 chosen platforms
  • Your 30-idea stockpile
  • 4 shipped posts from the first 2 weeks
  • What was hardest and what surprised you
What You'll Gain

The content habit almost no one builds. A library of ideas that keeps growing. And quiet confidence that your content will be there, whether the algorithm favors you or not.

Why This Matters

Truth from 25+ years in sales: 80% of the money you've ever left on the table is buried in the follow-ups you never made.

Every entrepreneur has a list: "I'll think about it" people, past clients gone quiet, ghosted leads, "not right now" prospects.

Most aren't dead. They're distracted. One thoughtful follow-up reignites them.

The Checklist
Step 1
Build Your Goldmine List

25-50 people: past clients, unclosed proposals, ghosted DMs, "maybe later" pile, old workshop attendees.

Step 2
Segment By Reason
  • Price: too expensive
  • Timing: not now
  • Doubt: hesitant
  • Silent: ghosted

Each group gets a different message.

Step 3
Use The Right Script

Each segment has a tailored reach-back script. (Full scripts inside the Hub.)

My rule: "Just checking in" is the worst follow-up line ever written. Always give a reason.
Step 4
Send In Waves

5 a day. Don't blast all 50 at once. Personalize each one. Leave room for responses.

Step 5
Respond Within 24 Hours

When someone responds, you respond that day. Don't jump to the sale. Have a conversation. Let them bring up the offer.

Mindsets to Overcome
"If they wanted it, they'd have bought by now."
Not true. They wanted it. Life happened. A budget changed. A season shifted. Your job is to reach out when their season changes.
"It feels desperate to follow up."
Desperate is a tone, not an action. A follow-up with care doesn't feel desperate. Spam does.
To Complete
  • Your goldmine list (names blurred fine)
  • Your segmentation breakdown
  • 25+ outreach messages sent
  • Responses, reconnections, sales generated
  • One story from the challenge that surprised you
What You'll Gain

Revenue from conversations you thought were dead. Relationships renewed. The quiet satisfaction of not leaving money on the table anymore.

โ€” Jordan

That's the plan. All ten.

Jordan Sellers Growth Co. ยท The Growth Hub ยท Internal reference