The First Five Challenge 🔥

Turn what you already do into proof, confidence, and clients.

The First Five Challenge is designed to help you get real traction — not by overthinking, but by doing. You'll serve five real people, collect five real testimonials, and create five pieces of content that show the world what you can do.

Why This Matters

Most entrepreneurs are stuck because they're trying to look like they have it all together before they've actually done the work.

You don't need another logo. You don't need another website revision. You don't need to "figure out your niche" before you sell anything.

You need five real people who've experienced what you do and are willing to talk about it.

• Five reviews beats five funnels.
• Five testimonials beats five Canva posts.
• Five before-and-afters beats five months of planning.

This is how you go from "I think I might be a coach/photographer/consultant/whatever" to "I am one. Here's the proof."

The Checklist

1. Choose Your Focus

Pick the ONE product, service, or offer you want to grow. Keep it simple. Example: a haircut, coaching session, design service, intro offer, or specific package.

Don't try to prove five different things at once. Prove one thing five times.

2. Find Five Real People

Reach out to your current network first: friends, old clients, former coworkers, local contacts, and church connections.

If you're brand new, offer your first few spots at a discount or free to get started.

Don't overthink this. Send the message. The work starts when you ask.

3. Serve Them Like It's Your Full-Priced Offer

Deliver an experience worth talking about. Overdeliver on value.

Take photos. Record short videos. Document the process as you go. Every service you provide is a marketing asset if you capture it right.

4. Collect Five Pieces of Proof

After each service, collect:

• 1 written review (text, email screenshot, Google/Facebook review)
• 1 video testimonial (30 seconds is plenty, even a selfie video)
• 1 photo or before-and-after visual of your work

Here's my personal script for asking:

"Hey! As you know, positive reviews are the backbone of any business. I know it'll take you a few minutes, but it would mean the world to me if you'd leave me a review on my Facebook page and my Google business page, and if you could send me a quick 30 second selfie video telling someone what it was like working with me and what you'd tell them if they were thinking about hiring me, that would be gold. Thank you in advance. Can't wait for the next time we work together."

Ask for all three. Most people will do at least one. Some will do all three.

5. Turn Your Proof Into Content

Use what you gathered to create at least FIVE social posts or short videos. Share the story. Share the transformation. Share the quote. Share the photo. Anything that shows you're in motion and you're the real deal.

Mindsets to Overcome

The Goal

Not perfection. Not going viral. Not building your "brand." The goal is momentum — the kind that makes the next five, the next fifty, and the next five hundred feel possible.

By the end of this challenge, you won't be guessing anymore. You'll have proof. And proof changes everything.

What You'll Gain

By the end of the First Five Challenge, you'll have real proof, real clients, and real momentum — the kind most entrepreneurs chase for months. You'll also have the foundation of a repeatable marketing system you can run anytime you want more business.

This isn't the finish line. This is your first lap. Let's run it.

The Five Minute Message Challenge

Say what you do so clearly that strangers immediately get it.

If the person in front of you can't explain what you do back to you in one sentence, you don't have a message. You have a ramble.

Why This Matters

You've been asked "what do you do?" a thousand times. And a thousand times you've felt yourself trail off halfway through, watching their eyes glaze over, knowing you just lost them.

Most people don't have a business problem. They have a messaging problem. Their work is actually great. Their offer is actually solid. They just can't describe it in a way that makes someone lean in.

This challenge fixes that. Not with clever copywriting. With the simplest, clearest version of what you actually do.

The Checklist

1. Identify The ONE Person You Serve

Not "everybody." Not "anyone who needs help." One specific person. Write this down:

"My person is ______________ who is trying to ______________."

Example: "My person is a first-year real estate agent who is trying to land their first three listings."

If you serve multiple types, pick the one you want the most of right now. You're not locking in forever. You're getting clear for today.

2. Identify The ONE Problem You Solve

The real one. Not the surface one.

• The surface problem says "I need better marketing."
• The real problem says "I feel invisible and I don't know why nobody's responding."

Name it in their words. If you've had 3 conversations with your ideal client, you've heard it. Write down exactly what they say.

3. Identify The ONE Outcome You Deliver

Skip the vague "transformation." Get specific.

• Weak: "Help them grow."
• Strong: "Help them book their first 5 paying clients in 60 days."

The more specific the outcome, the more real the message becomes.

4. Build Your One-Sentence Message

Use this formula:

"I help [SPECIFIC PERSON] [SPECIFIC OUTCOME], so they can [BIGGER OUTCOME]."

Examples:

• "I help first-year real estate agents land their first 3 listings, so they can finally stop second-guessing whether this career was the right call."
• "I help church leaders build a visitor journey that actually works, so they stop losing people between the first Sunday and the second."
• "I help coaches simplify their offer into one clear path, so they can stop confusing buyers and start closing them."

Say it out loud. If it feels too simple, that's the right feeling. Simple wins.

5. Test It On 5 Real People (The Grunt Test)

This is the challenge. Not writing the message. TESTING the message.

Read your sentence to 5 real people. Then ask:

• "Based on that, what do you think I do?"
• "Who did you picture when I said that?"

If they get it right, your message works. If they don't, you rewrite and test again.

Mindsets to Overcome

The Goal

Not a perfect tagline. Not a clever slogan. The goal is a one-sentence message you can say in an elevator, a sales call, a DM, or a podcast intro — and the person on the other end leans in instead of tunes out.

What You'll Gain

A message that converts on every platform, every conversation, every page of your website. You'll stop rambling. You'll start landing. And you'll never again have to say "it's kind of hard to explain what I do."

The Video Glow-Up Challenge

Make your videos look and sound dramatically better in 5 days — even with just your phone.

Why This Matters

Your face is on camera. Your audio is echoing. Your lighting is making you look like a hostage in your own living room. And every time you go to hit record, you hesitate — because deep down, you know it's not going to look good.

Here's the truth from 15 years behind the camera: you don't need a studio. You don't need $3,000 of gear. You need 5 specific adjustments — and this challenge walks you through every one of them.

The Checklist

1. Light Yourself, Not Your Background

• Face the window — don't sit with it behind you
• Use soft, even light (a lamp with a shade works great)
• Avoid overhead lighting that creates shadows

2. Kill The Echo Before You Hit Record

Echo is the #1 reason people scroll away. Even if your content is gold, echo tells the brain "amateur" in under 2 seconds.

• Choose smaller rooms with furniture, curtains, rugs
• If you're stuck in a big room, add towels under your feet, blankets off-screen, clothes in the room to soften the sound

3. Fix Your Audio (Even Without A Mic)

With a mic:

• Clip it to your shirt
• Hide the wire
• Make sure it doesn't rub against fabric
• Record a test clip with one "mic rub" so you know what the sound of failure sounds like

Without a mic:

• Move closer: 2 to 3 feet from your phone, max
• Don't film across the room
• Use your phone's voice isolation if available
• Talk toward the mic, not away from it

4. Frame Like You Know What You're Doing

• Eye level, or slightly above
• No "up the nose" angles
• Keep your head in the upper third of the frame
• Sit or stand one arm's length from the phone
• Leave a little headroom, not a ton of empty space

5. Make Your Background Look Intentional

• You don't need a studio. You need clean.
• Remove clutter
• Add depth with one or two objects behind you (a lamp, plant, shelf, books)
• Avoid busy, distracting, or overly reflective backgrounds

The 30-Second Pre-Film Setup Checklist

Before every recording:

• Lighting: face the light
• Audio: no echo, no hum, no rubbing
• Framing: eye level, arm's length, clean headroom
• Background: simple, intentional, non-distracting
• Test clip: say one line, check the audio and lighting

The Goal

Not studio-quality. Not broadcast-ready. The goal is simple: your videos look and sound better than 90% of what's in your feed, with gear you already own, in under 5 days.

What You'll Gain

Videos that look cleaner, sound clearer, and feel more professional — without buying new gear or learning editing. And more importantly, the confidence to actually hit record.

The Confidence Kickstart Challenge

Show up with confidence — even if you've been scared, stuck, or second-guessing yourself for years.

Before you learn marketing. Before you learn messaging. Before you learn content. You have to learn to show up.

Why This Matters

Your biggest enemy right now isn't a lack of followers. It isn't your niche. It isn't "not knowing where to start."

It's fear.

• Fear of judgment.
• Fear of being seen.
• Fear of messing up.
• Fear of being compared to people who've been doing this for years.

This challenge helps you take the exact steps that move you out of fear and into confidence — fast.

The Checklist

1. Identify Your Fear (Pick One)

Choose the one that feels true right now:

• Fear of judgment
• Fear of not being good enough
• Fear of messing up
• Fear of being seen

Once you can say it out loud, you can beat it.

2. Record A Simple, No-Pressure Clip

Record a 5-10 second video of yourself saying your name or what you do. No audience. No pressure. Just your first rep.

This is the moment your brain switches from avoidance to action.

3. Choose Your First "Small Win"

Confidence is built by stacking tiny wins. Pick one:

• Pick your filming spot
• Pick your topic
• Write 3 bullet points
• Choose tomorrow's filming time

4. Write Your Permission Slip

Write this sentence on paper:

"I do not need to be perfect to show up."

Put it where you film. Let it lower your shoulders and calm your nerves.

5. Make Your First Low-Pressure Post

Pick a simple, safe, beginner-friendly post idea. Something easy. Something light. Just something to get you in motion. Post it privately in the Hub if you want, or publicly if you're feeling bold.

Mindsets to Overcome

The Goal

Not perfection. Not virality. Not "looking like you have it all together." The goal is simple: you become someone who shows up. Confident. Clear. Unapologetically you.

What You'll Gain

The single most important skill in business: the ability to show up, even when it's scary. Everything else is a technique. This is the foundation.

The Website & Funnel Fix Challenge

Audit every section of your site in 7 days — and fix the 5 things costing you the most conversions.

Why This Matters

Your website is either making you money or costing you money. Right now, most entrepreneurs' sites are quietly bleeding conversions they never knew were possible.

Someone lands on your homepage. They scroll for 5 seconds. They don't know what you do, they don't know what to do next, and they leave.

They weren't a bad lead. Your site lost them.

This challenge is the same audit framework I use with consulting clients spending $1M+ a year on marketing — boiled down to 7 days of fixes you can actually do yourself.

The Checklist

1. The Header (The 5-Second Test)

Someone should know three things in 5 seconds:

• What you offer
• How it makes their life better
• What to do next

If your header says something clever but not clear, rewrite it. Clear always beats clever.

Audit questions:

• Can a stranger tell what you sell?
• Is the primary CTA button above the fold?
• Is the subheadline helping the headline or competing with it?

2. The Second Fold (Do You Agitate The Problem?)

Right below the header, you need to name the pain your buyer is feeling. Not with clever copy. With their words.

If they feel seen in the first 15 seconds, they'll scroll. If they don't, they'll bounce.

Audit questions:

• Does your second section name the specific problem your person is trying to solve?
• Is it written in their language, not yours?
• Does it feel like you read their mind, or like you wrote ad copy?

3. The Process Section (Do You Make It Feel Simple?)

People don't hire what they don't understand. If your process feels complicated, they'll leave to find someone simpler.

Show 3 steps. Not 7. Not 12. Three.

Example: "1. Book a call. 2. Build the plan. 3. Start growing."

Audit questions:

• Do you have a clear 3-step process?
• Can someone grasp the whole thing in 20 seconds?
• Is each step labeled with a verb (book, build, start) not a noun (consultation, strategy)?

4. Social Proof (Do You Have Any?)

Testimonials. Logos. Case studies. Before-and-afters. Named quotes with photos.

If you have zero on your site, add one this week — even a screenshot of a kind DM.

If you have generic ones ("great company!"), replace them with specific ones ("Jordan helped us increase booked calls 38% in 6 weeks").

Audit questions:

• Do you have at least 3 named testimonials with photos?
• Do any of your testimonials name a specific outcome or number?
• Is social proof visible BEFORE the CTA, not just in a hidden "reviews" tab?

5. The CTAs (Are You Actually Asking?)

Most sites have 1 CTA hidden at the bottom. Your site should have:

• A primary CTA in the header
• The same CTA mid-page
• The same CTA at the bottom
• A secondary "not ready yet" CTA (lead magnet, email list)

Audit questions:

• Is your CTA button the exact same text every time?
• Is the button color unmissable (not white on white)?
• Do you give a "for people not ready to buy" option?

Bonus: The Mobile Test

Pull out your phone. Go to your site.

• Does the header fit?
• Are buttons easy to tap?
• Does anything overflow or break?

If your mobile experience is worse than desktop, fix that too. 70% of your visitors are on their phone.

Mindsets to Overcome

The Goal

Not a new website. Not a redesign. Not a Squarespace rebuild. The goal is to take the site you already have and fix the 5 highest-leverage things in 7 days — so your next visitor actually converts.

What You'll Gain

A site that actually converts. A clearer message. A simpler process. Better social proof. And CTAs that do their job. This is what $500/hour consultants do. You're doing it yourself in a week.

The Customer Journey Challenge

Map how they find you, trust you, buy from you, and stay with you.

Why This Matters

Most businesses have a great top of the funnel (content, ads, traffic) and a decent bottom (offer, checkout). But the middle is a mess — and the middle is where the money lives.

Your buyer has to take a journey: from "who is this person?" to "I trust this person" to "I'm going to pay this person" to "I'm telling everyone about this person."

If any part of that journey is broken, you're bleeding. This challenge is about mapping every step and fixing the gaps.

The Checklist

Stage 1: Discovery (How Do They Find You?)

Write down the top 3 ways new people discover you right now:

• Social media (which platform?)
• Referrals (from whom?)
• Search (what terms?)
• Events and networking
• Paid ads

Which of those is working best? Which one scared you the least? That's the one to double down on.

Stage 2: Trust (What Makes Them Believe You?)

List the top 5 things on your site, socials, or portfolio that build trust:

• Testimonials
• Case studies
• Your bio and story
• Content demonstrating expertise
• Logos of companies or clients
• Your face and voice on camera

Rate each on a 1-5. Any of them a 1 or 2? That's a gap to fix.

Stage 3: Consideration (What Do They Look At Before Buying?)

This is where most journeys die. People are interested, but they can't find:

• Pricing
• What's included
• How it actually works
• What happens after they buy

Is there a clear "here's what you get, here's the price, here's what happens next" on your site? If not, add one. Today.

Stage 4: Decision (How Do They Buy?)

Walk through your own checkout or booking flow on your phone right now.

• How many clicks?
• How many form fields?
• Any friction, errors, broken buttons?
• Do you get an instant confirmation?

Every extra step costs you conversions. Shave everything you can.

Stage 5: Retention (What Makes Them Come Back?)

After the sale, what happens? Many businesses stop at "sold." The real money is in:

• Follow-up emails
• A strong onboarding
• Checking in after 30 days
• Asking for a referral at the right moment
• Re-engagement campaigns

Pick one retention touchpoint you're NOT doing, and add it this week.

Mindsets to Overcome

The Goal

A clear, documented map of your customer's journey from the first time they see you to the moment they refer someone else to you — with every gap identified and at least one fixed.

What You'll Gain

An understanding of your business that most owners never have. You'll stop guessing about where the leaks are and start seeing them. And seeing them means you can fix them.

The Offer Clarity Challenge

Pick one offer. Price it right. Package it clean. Present it so buyers say yes without confusion.

Why This Matters

The fastest way to lose a sale isn't a bad product. It's a confusing offer.

A buyer lands on your page. They see three packages with overlapping features. They see "starting at..." pricing with no clear number. They see add-ons and upsells and side offers. They can't figure out what to actually buy. So they leave.

A clear offer sells itself. A confusing offer even at a discount dies on the page.

This challenge is about stripping your current offer down to the one thing that's crystal clear, priced honestly, and presented so a buyer says "yes, that's what I want" without a 30-minute sales call.

The Checklist

1. Pick The ONE Offer To Focus On

Look at your current list of offers. Pick ONE — the one you:

• Want more of right now
• Have the most proof for (testimonials, past wins)
• Can deliver confidently at scale

You can have other offers. But this is the one you're going to make unmissable for the next 30 days.

2. Write The One-Sentence Offer Statement

Fill in this blank:

"I help [PERSON] [OUTCOME] in [TIMEFRAME] for [PRICE]."

Example: "I help new coaches book their first 5 paying clients in 60 days for $1,500."

If you can't fill that in without hedging, your offer isn't ready. Rework it until you can.

3. Package It With 3-5 Clean Deliverables

No more than 5 things. Buyers can't process more than that. Every additional thing you add makes the offer LESS clear, not more.

Example for a coaching package:

• 6 one-on-one coaching calls (90 min each)
• Unlimited Voxer access between calls
• Custom 90-day growth plan
• Weekly accountability check-ins
• Lifetime access to the Growth Hub

Stop. That's it.

4. Price It Right (And Publish The Number)

No more "starting at..." No more "contact for pricing." Publish your number. Even if you might adjust it later.

Pricing rules I live by:

• Round numbers ($1,500, not $1,497)
• No fake scarcity (unless it's actually true)
• Price above the cheapest competitor, below the most expensive — unless you have the case studies to charge more

If you're scared to publish your price, the price probably isn't the problem. You are. Work through it, and publish the number.

5. Build The Yes Page

One page. One offer. Clear sections:

• Who it's for (and who it's NOT for)
• What you get
• The price
• What happens when you buy
• FAQ (3-5 honest questions)
• Testimonials
• One big "book now" or "buy now" button

No distractions. No menu. No alternate offers on the page. Just this one thing, presented as clearly as you've ever presented anything.

Mindsets to Overcome

The Goal

An offer you can describe in one sentence, explain in 3 minutes, and sell without a long phone call — because the offer itself does most of the selling.

What You'll Gain

An offer that sells itself. Fewer "think about it" responses. Shorter sales calls. Higher conversion rates. And the confidence of knowing exactly what you're selling — which makes every piece of content, every ad, and every conversation easier.

The Daily Sales Habit Challenge

5 real conversations a day for 10 days. Reconnects, referrals, warm follow-ups. Not cold spam.

Why This Matters

Most entrepreneurs treat sales like an event. They post. They wait. They cross their fingers. They hope someone books a call.

Sales isn't an event. Sales is a daily discipline.

I learned this selling candles at 14 and lawn mowers at 16. The people who outsold me weren't smarter. They weren't better looking. They weren't more charming. They just had more conversations than me.

Until I did too. Then I outsold everyone.

This challenge is about building the muscle. 5 conversations a day, 10 days, real humans, real outreach, zero spam. If you do this, business will happen.

The Checklist

1. Build Your Conversation List (50 People)

Before Day 1, make a list of 50 people:

• 10 past clients who haven't heard from you in 6+ months
• 10 ghosted leads (people who asked but never bought)
• 10 referral partners (complementary businesses)
• 10 current network members (friends, old coworkers, church friends)
• 10 people you admire and have never talked to

That's your pool for 10 days. 5 a day equals 50 total. The math works.

2. Follow The 3-Part Message Framework

Every message follows this structure:

• Reconnect: Acknowledge them, not your offer
• Add value: Share something specific OR ask about them
• Open door: Invite a response without pressure

Example to a past client:

"Hey [Name]! Was just thinking about you. That [project/service] we did together last year — curious how it's held up. Been cheering you on from afar. Let me know how you're doing when you get a sec."

Example to a ghosted lead:

"Hey [Name]! Not sure if timing was just off last time we talked, but wanted to reach out. I shared a post this week that reminded me of what you were trying to do. Want me to send it over?"

Example to a referral partner:

"Hey [Name]! I had a client last week looking for exactly what you do. Any chance I can send them your way? Also wanted to check in — how's the year going?"

3. Track Your 5 Every Day

Use a simple spreadsheet or notes doc:

• Name
• Channel (text, email, DM, call)
• Date sent
• Response (yes, no, ghost)
• Follow-up date

Track even the non-responses. Silent data is still data.

4. Follow Up On Responses Within 24 Hours

This is where 90% of entrepreneurs blow it. Someone responds, and 4 days go by before you reply.

5. At The End Of 10 Days, Review The Data

• How many responses did you get?
• How many turned into calls or conversations?
• How many turned into sales or referrals?
• What message performed best?

This is now your repeatable system. Run it monthly. Forever.

Mindsets to Overcome

The Goal

Build the daily habit of outreach — so sales stops being something you wait for and starts being something you make happen.

What You'll Gain

A daily sales muscle that almost no one has. A system you can repeat any time you need to move revenue. And a totally different relationship with sales — one where it stops feeling gross and starts feeling like service.

The Content Rhythm Challenge

3 pillars, 30 days of ideas, a sustainable 2-a-week rhythm you can actually keep.

Why This Matters

Most entrepreneurs swing between two extremes:

• Posting daily for 2 weeks, getting burned out, then disappearing for 3 months
• "Strategizing" about what to post for months, and never posting a single thing

Neither works. The people who win at content don't post the most. They post consistently over a long enough window that their audience starts to trust them.

Consistency beats virality. Every single time.

This challenge is about building a rhythm you can hold for the next year — starting with 2 posts a week, 3 pillars, and 30 days of ideas in the bank before you post a single thing.

The Checklist

1. Lock In Your 3 Content Pillars

Your content should rotate through 3 themes:

• Authority: What you know. What you teach. Industry-specific insights.
• Relatability: Your story. Your wins. Your struggles. The human behind the business.
• Conversion: Direct CTAs. Offers. Testimonials. Case studies.

Rotate these. One pillar per post. If you do 2 posts a week, that's roughly 3 weeks per full rotation.

Don't add more pillars. Three is enough. More is noise.

2. Pick Your 2 Platforms (Not 7)

Most entrepreneurs burn out trying to be everywhere. Pick 2 platforms based on:

• Where your ideal client actually spends time
• Where you're naturally better (written, video, visual)
• Where you already have some traction

For most service businesses and coaches, that's Facebook + LinkedIn, or Instagram + LinkedIn. For visual and lifestyle work, it's Instagram + TikTok.

Master 2. Ignore the rest for now.

3. Stockpile 30 Days Of Ideas (Before You Post)

Before you post a single thing, sit down and generate 30 post ideas. Not 30 finished posts. 30 ideas.

Mix them across your 3 pillars:

• 10 authority posts (things you know and teach)
• 10 relatability posts (stories, behind-the-scenes, struggles, wins)
• 10 conversion posts (testimonials, offers, CTAs)

Keep them in a Google Doc or Notion. When you sit down to post, you're never staring at a blank screen.

4. Schedule Your 2 Posting Days

Pick 2 days a week. Always the same days. Put them on your calendar. Example: Tuesday and Thursday mornings, 9am.

The magic of rhythm is predictability. Your audience starts expecting you. And you stop agonizing about "should I post today?" — because today is Tuesday.

5. Ship 4 Posts In The First 2 Weeks

Two per week. Four total. Don't pursue perfection. Pursue momentum.

Done and shipped beats polished and unpublished every time.

Mindsets to Overcome

The Goal

A sustainable content rhythm you can hold for a year, with ideas already in the bank, a clear platform strategy, and a system that doesn't require you to be "feeling inspired" to hit publish.

What You'll Gain

The content habit almost no one builds. A brain that stops resisting the work. A library of ideas that keeps growing. And a quiet confidence that your content is going to be there — whether the algorithm favors you this week or not.

The Follow-Up Goldmine Challenge

Revisit ghosted leads, past clients, and "maybe later" prospects. The money is almost always in the follow-up.

Why This Matters

Here's a truth from 25+ years in sales: 80% of the money you've ever left on the table is buried in the follow-ups you never made.

Every entrepreneur has a list:

• People who said "I'll think about it" and you never heard back
• Past clients who haven't bought in a year
• Warm leads who asked questions and then ghosted
• Someone who almost signed but life got in the way
• Old newsletter subscribers who used to care

Most of them aren't dead. Most of them are just distracted. And one thoughtful follow-up reignites them.

This challenge is the goldmine you've been sitting on without knowing it.

The Checklist

1. Build Your Goldmine List

Make a list of:

• Past clients from the last 3 years who haven't bought again
• Leads who got a proposal but didn't sign
• DMs and emails that went quiet mid-conversation
• People who said "not right now" (your "maybe later" pile)
• Previous workshop and webinar attendees who didn't convert

Aim for 25-50 people.

2. Segment Them By Reason They Didn't Buy

Not everyone ghosted for the same reason. Segment:

• Price: They said it was too expensive
• Timing: They said "not now"
• Doubt: They seemed interested but hesitant
• Silent: They just disappeared

Your message to each group is different.

3. Use The Right Script For Each Group

Price ghosters:

"Hey [Name]! When we talked last, the price wasn't right for where you were. I've added a smaller entry option that might be a better fit. Want me to send details? No pressure either way."

Timing ghosters:

"Hey [Name]! Last time we chatted, your timing wasn't right. Totally get it. Where are you now? Even if the answer is still 'not yet,' I just want to know how you're doing."

Doubt ghosters:

"Hey [Name]! Not sure if you had questions I didn't answer well last time. If there's anything you wanted to ask but didn't, I'm all yours. Just DM me or hit reply."

Silent ghosters:

"Hey [Name]! It's been a minute. Was just thinking about you and wanted to check in. What's going on in your world? Not selling anything — genuinely want to know."

4. Send The Outreach In Waves (Not All At Once)

Don't blast 50 messages in one day. You'll burn out AND lose the ability to respond well.

• 5 messages a day
• Personalize each one with a detail (a name, a reference to your last interaction, a specific thing)
• Leave room for responses

5. Follow The Response Rule

When someone responds, RESPOND within 24 hours. This is where most follow-up goes to die.

And don't jump to the sale. Have a conversation. Ask about them. Let THEM bring up the offer when the timing feels right.

Mindsets to Overcome

The Goal

Resurrect old relationships. Reignite old deals. And build the habit of following up — so the money you've been leaving on the table starts coming in.

What You'll Gain

Revenue from conversations you thought were dead. Relationships you thought were over, renewed. A follow-up rhythm that becomes a monthly habit. And the quiet satisfaction of knowing you're not leaving money on the table anymore.