After 25 years in sales and helping hundreds of coaches, consultants, and service providers fix this exact problem, I can tell you with absolute certainty:

The issue isn't your skills. It isn't your offer. And it isn't "the algorithm."

It's your message.

And it's costing you real money every single day it stays broken.

That's not a guess. That's what I've seen across hundreds of businesses over two and a half decades.

Those are clients who needed exactly what you offer... and hired someone else because they couldn't understand what you actually do.

The Hidden Problem Nobody Talks About

Most business advice tells you to post more. Network more. Run ads. Build funnels. Hustle harder.

But here's what nobody mentions:

None of that works if your message is broken.

You can have the most sophisticated marketing stack in the world. You can post three times a day, show up at every networking event, and spend thousands on ads.

If people can't understand what you do—and more importantly, why they should care—they won't buy.

Period.

What a Broken Message Actually Looks Like

Before you brush this off as "not your problem," let me ask you something.

Do any of these sound familiar?

If you checked two or more... this is your problem.

Not your skills. Not your offer. Not your hustle.

Your message.

A Lesson I Learned at 14 Years Old

True story.

When I was 14, I entered an FBLA candle fundraiser. I outsold the second-place person by 3-to-1. Won a gift card and got financial help to represent our area at state.

Here's the thing: I never once talked about candles.

Who could say no to that?

I didn't know the words for it then. But I was doing something most "marketing experts" still don't understand:

I wasn't selling a product. I was selling a transformation.

Two years later, I was 16, working at Sears, and became the top salesperson in lawn and garden for the entire region and state.

Same principle. Different product.

Why "Posting Value" Isn't Working

Let me guess: Someone told you to "provide value" and the clients would come.

So you've been teaching. Educating. Giving away your best stuff for free.

And nobody's buying.

Here's why:

Value doesn't sell. Clarity sells.

People don't buy from you because you're smart. They don't buy because you posted a helpful carousel. They don't buy because you showed up consistently.

They buy because they understand:

1. Exactly what you do
2. Why it matters to them
3. What happens if they don't act

If any of those three things are unclear, they'll scroll past you. Even if you're the best person to help them. Even if they desperately need what you offer.

The Real Cost of a Broken Message

Let's do some uncomfortable math.

If your broken message costs you just two clients per month—clients who needed what you offer but hired someone else because they didn't understand what you do—that's:

• $2,000-$3,000/month in lost opportunities
• $24,000-$36,000/year walking out the door
• Compounding losses because those clients never refer you either

And that's conservative. For some of you, it's much more.

Meanwhile, your competitors—the ones who aren't as good as you—are closing those deals. Not because they're better. Because they're understood.

Every week your message stays broken is another week you're leaving money on the table.

How to Fix It: The 5 Framework Shifts

The good news? A broken message is fixable. Usually faster than you think.

After 25 years of doing this, I've distilled everything into 5 framework shifts that turn invisible businesses into fully-booked ones:

Each of these shifts seems simple. But when you actually implement them—in your website copy, your social posts, your sales conversations—everything changes.

I've seen clients go from crickets to consistent inquiries within weeks. Same offer. Same price. Same them.

Different words.

What Happens When Your Message Is Right

When your message is dialed in:

• People immediately understand what you do
• The "right" clients start finding you
• Sales conversations get easier (because they already want what you have)
• You can finally charge what you're worth
• Referrals increase because people can actually explain what you do to others

This isn't theory. This is what I've watched happen hundreds of times when service providers finally fix their message.

The business they've been building suddenly starts working the way it should have all along.

Your Next Step

If you've read this far, you probably recognize yourself in this article.

You're good at what you do. You just need people to understand it.

I've spent 25 years learning how to turn confusing messages into compelling ones—starting with those candles at 14, through building my own businesses, and now helping hundreds of coaches, consultants, and service providers fix theirs.

I put everything I know into a free 46-page playbook called The Message-to-Money Playbook.

It includes:

• The complete Message Audit Framework
• The Customer Mind Reader Method
• Plug-and-play templates for headlines, CTAs, and emails
• The exact process I use with clients

No fluff. No filler. Just the frameworks that work.

Remember: If your message isn't making you money, it's costing you money. There's no in-between.

Let's fix that.